Establish the Character of Your Business | Distinguish Your Market Value | Reinforce Customer Loyalty
Connie Coates – JAN 2021
branding | graphics | marketing | design | consultation
Versatile, experienced marketing and graphics professional bringing a unique combination of creative and people-based skills as well as a strong aptitude for rational responsibilities, technical skills and self-directed workflow
• enjoys working with small as well as large projects
• 15+ years working remotely successfully
• available to travel extensively
searches for
• goal-oriented challenges
• new experiences
• making contributions
• achieving results
philosophy
Exceptional marketing exercises nimble, customer-centric messaging while leveraging technology to expand distribution and exposure.
Are your customers humans?
Then, autoresponders, geo-targeting, cross channel integrations, predictive content, etc. are great technology methods to improve reach. However, effective content is key to response, engagement, market dominance and customer loyalty.
OWNER Graphic Design • Digital Design • Ecommerce • Email Marketing - Contract Services
NOV 1993 – PRESENT | Self-employed providing commercial marketing and art services.
• Marketing, brand development & creative services
• Graphic design, logo design, branding elements
• Promotional marketing concepts, slogans & website copy writing
• Website & e-commerce from concept to customer experience to income & inventory management
• Email marketing graphics, list management, testing & scheduling
• Social media graphics, posting, ad management & follower development
DIRECTOR OF MARKETING - Remote Position | Virtual Employee
JAN 2012 – APR 2020 | National, automotive tool ecommerce site offering thousand of professional grade automotive tools by name brand manufacturers.
• Maintained e-commerce user experience & all graphic design
• Created & executed email marketing program – biweekly, over 250,000 registered users
• Oversight & creative for all promotional materials
• Originated & developed social media presence
• Attended & executed trade show & client training events
VICE PRESIDENT OPERATIONS
NOV 1999 – DEC 2004 | Shared mail marketing, graphics & printing
Regional U.S.A. direct shared mail coverage: Louisiana, S. Arkansas, Texas, New Mexico, S. Oklahoma
National direct shared mail coverage
Vice President of Operations:
Executive management of all personnel & departments | Second in-command to the CEO
• Revised & structured internal SOP for maximum efficiency.
• Supervised & trained supervisors from all departments.
• Sales personnel training and collateral.
• Graphics personnel recruitment and training.
• Developed policy & procedure standards to meet profit & legal compliance goals.
• Recipient: 2002 NMI President’s Award
Director of Graphics & Support
Expansion and Integration of Graphics Department. Supervised upgrade on computer resources and networking abilities.
• Engineered operational structure integrating workflow between all departments.
• Developed job descriptions, performance reviews, pay scales, technology & network, & waste management review.
• Instituted Work Team processes resulting in improved communications & job flow turn-around time.
Graphics Manager
• Managed hiring, training & reviewing personnel & operational performance.
• Revised operational procedures, personnel training, technology & systems integration.
• Eliminated $70,000/year in overhead within first 6 months.
Would you like to update your business image?
Do you want to leverage the potential of email marketing?
Do you need marketing support, but don’t want to hire personnel?
Could you use help implementing a website or social media?
Does your business need to be more relevant to your customer’s interests?
Email me today!
design@byconnie.com
My site is currently hosted at FastComet.