15+ YEARS | PRESENT | Self-employed providing commercial marketing and art services.
• Marketing, brand development & creative services
• Graphic design, logo design, branding elements
• Promotional marketing concepts, slogans & website copy writing
• Website & e-commerce from concept to customer experience to income & inventory management
• Email marketing graphics, list management, testing & scheduling
• Social media graphics, posting, ad management & follower development
DIRECTOR OF MARKETING - Remote Position | Virtual Employee
8 YEARS | JAN 2012 – APR 2020 | National, automotive tool Ecommerce site offering thousand of professional grade automotive tools by name brand manufacturers.
• Maintained e-commerce user experience & all graphic design
• Created & executed email marketing program – biweekly, over 250,000 registered users
• Oversight & creative for all promotional materials
• Originated & developed social media presence
• Attended & executed trade show & client training events
VICE PRESIDENT OPERATIONS
5 YEARS | Shared mail marketing, graphics & printing
Regional U.S.A. direct shared mail coverage: Louisiana, S. Arkansas, Texas, New Mexico, S. Oklahoma
National direct shared mail coverage
Vice President of Operations: Executive management of all personnel & departments | Second in-command to the CEO
• Revised & structured internal SOP for maximum efficiency.
• Supervised & trained supervisors from all departments.
• Sales personnel training and collateral.
• Graphics personnel recruitment and training.
• Developed policy & procedure standards to meet profit & legal compliance goals.
• Recipient: 2002 NMI President’s Award
Director of Graphics & Support
Expansion and Integration of Graphics Department. Supervised upgrade on computer resources and networking abilities.
• Engineered operational structure integrating workflow between all departments.
• Developed job descriptions, performance reviews, pay scales, technology & network, & waste management review.
• Instituted Work Team processes resulting in improved communications & job flow turn-around time.
• Managed hiring, training & reviewing personnel & operational performance.
• Revised operational procedures, personnel training, technology & systems integration.
• Eliminated $70,000/year in overhead within first 6 months.
• Mail list management, content design
– including: promotion concept, copy writing, graphics, etc.
A/B testing, distribution, reporting
• Email account creation & management
– including: mail servers, CPanel, local installation, etc.
• Service integrations
– including: payment gateways, shipping providers, XML inventory synch, tax automation, compliance requirements, etc.
• Inventory management, updates to content, vendors, pricing, product specs, etc.
• Promotions, banners, graphics, copy & content research
• Hosting, TCP/IP/domain, FTP, SEO
• Site installation, design, content organization, copywriting, updates & management