your brand

is more than a logo

It’s all the pieces that tell your customers what your business is, what it stands for, what it provides & how it is better than the competition

A Great Brand Puts A Personality On A Business

Would you like to give your business image a fresh update?

Do you want to leverage the potential of email marketing & automation services?

Do you need marketing support that fits your business model?

Does your business need exceptional sales collateral & corporate materials?

BUILD A STRONG BRAND with GREAT COMMERCIAL ART & MARKETING SERVICES
DISTINGUISH YOUR MARKET VALUES | REINFORCE CUSTOMER LOYALTY

Do you want your relevancy to match the speed of social media?

Does your business “speak” your customer’s language?

Are you struggling to keep your brand consistent across all channels, all media?

Digital Design • Graphics • Websites & Ecommerce • Email Marketing • Social Media • Advertising Campaigns

LOGOS & IDENTITY MATERIALS • CATALOGS • MANUALS & COLLATERAL MATERIALS • SALES SUPPORT

LET ME HELP YOU BUILD YOUR BRAND

Fast, so very fast!…

Email me today!
design@byconnie.com

CONTACT ME TODAY

4 + 3 = ?

Let me introduce myself to you

Hi, I’m Connie Coates

And, to parody a successful marketing campaign, “I know, because I’ve seen a thing or two.”

About Me…

Connie Coates – JAN 2021

branding | graphics | marketing | design | consultation
Versatile, experienced marketing and graphics professional bringing a unique combination of creative and people-based skills as well as a strong aptitude for rational responsibilities, technical skills and self-directed workflow
enjoys working with small as well as large projects
15+ years working remotely successfully
available to travel extensively

searches for
goal-oriented challenges
new experiences
making contributions
achieving results

philosophy
Exceptional marketing exercises nimble, customer-centric messaging while leveraging technology to expand distribution and exposure.

LET ME ASK YOU ONE QUESTION: Are your customers humans?
Then, autoresponders, geo-targeting, cross channel integrations, predictive content, etc. are great technology methods to improve REACH. But, the key to developing RESPONSE, ENGAGEMENT, MARKET DOMINANCE and CUSTOMER LOYALTY is timely, well executed content.

You can find me here, too…

Employment Overview…

NOV 1993 – PRESENT | Self-employed providing commercial marketing and art services.
• Marketing, brand development & creative services
• Graphic design, logo design, branding elements
• Promotional marketing concepts, slogans & website copy writing
• Website & e-commerce from concept to customer experience to income & inventory management
• Email marketing graphics, list management, testing & scheduling
• Social media graphics, posting, ad management & follower development

JAN 2012 – APR 2020 | National, automotive tool ecommerce site offering thousand of professional grade automotive tools by name brand manufacturers.
• Maintained e-commerce user experience & all graphic design
• Created & executed email marketing program – biweekly, over 250,000 registered users
• Oversight & creative for all promotional materials
• Originated & developed social media presence
• Attended & executed trade show & client training events

NOV 1999 – DEC 2004  |  Shared mail marketing, graphics & printing
Regional U.S.A. direct shared mail coverage: Louisiana, S. Arkansas, Texas, New Mexico, S. Oklahoma
National direct shared mail coverage

Vice President of Operations:
Executive management of all personnel & departments | Second in-command to the CEO
• Revised & structured internal SOP for maximum efficiency.
• Supervised & trained supervisors from all departments.
• Sales personnel training and collateral.
• Graphics personnel recruitment and training.
• Developed policy & procedure standards to meet profit & legal compliance goals.
• Recipient: 2002 NMI President’s Award

Director of Graphics & Support
Expansion and Integration of Graphics Department. Supervised upgrade on computer resources and networking abilities.
• Engineered operational structure integrating workflow between all departments.
• Developed job descriptions, performance reviews, pay scales, technology & network, & waste management review.
• Instituted Work Team processes resulting in improved communications & job flow turn-around time.

Graphics Manager
• Managed hiring, training & reviewing personnel & operational performance.
• Revised operational procedures, personnel training, technology & systems integration.
• Eliminated $70,000/year in overhead within first 6 months.

A few samples…

Skills Overview…

  • MARKETING

    • Concepts, brand creation & corporate brand adherence, visuals, project management, sourcing & suppliers
    • Advertising (incl: digital billboards, TV graphics, magazine ads, online banners, etc.)
    • Sales support (incl: brochures, sales sheets, product labeling, media kits, business cards, etc.)
    • Identity & Branding (incl: logo designs, fonts, colors; slogans & taglines; letterhead & business cards; website UX, etc.)

  • EMAIL

    • Mail list management, content design (incl: promotion concept, copywriting, graphics, etc.), A/B testing, distribution, reporting
    • Email account creation & management (incl: mail servers, CPanel, local installation, etc.)

  • WEBSITE

    • Hosting, TCP/IP/domain, FTP, SEO
    • Site installation, design, content organization, copywriting, updates & management

  • ECOMMERCE

    • Service integrations (incl: payment gateways, shipping providers, XML inventory synch, tax automation, compliance requirements, etc.),
    • Inventory management, updates to content, vendors, pricing, product specs, etc.
    • Promotions, banners, graphics, copywriting

  • SOCIAL MEDIA

    Content creation, scheduling, posting, contests & follower/like engagement, paid advertising

  • VARIOUS

    • Print other: turnkey magazines & niche publications for tourism, industry & specific professions
    • Trade shows, POP, displays, instore signage, posters, custom tents, vinyl banners & street signage
    • Corporate communications (incl: press releases, corporate newsletters, etc.)
    • Digital media (incl: television, radio, digital billboard design, etc.)
    • Theatrical styling (incl: costume designs & creation, publicity print materials, etc.)

  • SOFTWARE

    • MS Office for MAC & PC; Asana, Google
    • Adobe Creative Suite (incl: Photoshop, InDesign, Illustrator, Dreamweaver, Acrobat)
    • Network Solutions, BigCommerce, Shopify, 3DCart (now Shift4), WooCommerce
    • WordPress, CSS, HTML, XML, Bootstrap
    • Constant Contact, MailChimp, Listrak
    • Facebook, Instagram, Twitter, Pinterest, YouTube
    • Facebook Business Manager (incl: Ads, reporting & target lists), Creator Studio, Sprout Social
    • To a lesser degree: After Effects, Rush, PowerPoint, HubSpot, Hootsuite, Thryv
    • A history with: QuarkXPress, Macromedia Freehand, Corel Draw, Microsoft Publisher
    • Proprietary software by client or employer

  • MANAGEMENT

    Employee/human resource policies development & execution, credit & account management, vendor accounts & contract negotiation, waste/loss prevention, quality control, equipment/services selection & purchasing

  • HR

    Job description specifications, departmental position structuring, payroll standardization, performance review creation & implementation, hiring processes, one-on-one & classroom training, general HR employee & workplace standards, conflict resolution, terminations, creation & presentation of sales & office training materials & events, scheduling & hosting corporate functions

  • SALES

    Cold-calling, prospecting, closing ratios, account base maintenance, contract development, reporting & analysis, value proposition development, market control, territory management

  • ENVIRONMENTS

    Senior & mid-level executive, business owner, virtual employee, remote office, territory management, group trainer, B2B & B2C, customer-facing & business-facing

My site is currently hosted at FastComet.