The most universal, beneficial, ROI tip I can offer businesses today is to make an email marketing program one of your top priorities.
Build one or more email lists constantly. Send information to your customers on a regularly scheduled basis. Only send emails with relevant pertinent content that benefits the recipient. Make sure the email “speaks” to the customer in a manner they respond to while portraying your brand in the most professional manner possible. If applicable, segment your campaigns to be most effective in select customer groups. “Prove” your business to prospective customers by providing email content early and often.
Email Marketing Management has been 90%+ of my service requests for the last 4+ years. If you would like to have support or outsource your email marketing as a turnkey service, contact me today.